I increased website traffic by optimizing both the bottom of the funnel (BOFU) and top of the funnel (TOFU) content for search engines. The TOFU primarily consisted of informational blogs, while the BOFU content included service pages. Before the optimization, these pages contained irrelevant keywords that attracted the wrong audience. After conducting thorough keyword research and developing a coherent page structure with the necessary components, we were able to boost traffic by 200% over the course of six months.